It is not a massive change, but it is rather subtle but it does offer a refreshing font, which is a bit more readable than the previous font. Amazon now uses Bookerly as its default font for texts on the website, as well. This font represents a slight change from the previous Amazon font, which was the Ember font. It is reportedly much easier on the eye and also allows users to read the text much easier and quicker. This change happened in 2015, and the font that was implemented had a large amount of success. Not too long ago, Amazon has released Bookerly as its default font for Kindle Paperwhite. Not only that, but they bring a recognizable quality that only an Amazon font does. The fonts that are used on Amazon are designed in such a way that they provide clear readability on all screens – from large screens to tiny, mobile screens. The Amazon font is one of the best fonts by companies when it comes to readability at least the company claims so. In the time that the company has existed, it has built a very memorable image, which includes the famous Amazon font. There is little wonder why this company is so well-known it provides arguably the best service in this field as well as great prices for a wide range of quality products. Founded in 1994, Amazon is now known as a worldwide e-commerce company that provides one of the most comprehensive e-commerce services in the world.
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